Rendering of the lobby renovation in progress at 112 West
34th Street.

Two of the latest lobbies to benefit from these renovations are at 112 West 34th Street and 1400 Broadway, both under construction.

The renovated stone-and-marble lobby at 112 West 34th Street features a new, undulating ceiling, raised from 15 to 30 feet in height, a state-of-the-art security desk with concierge services, new security turnstiles, and new entryways on both 34th and 33rd Streets.

"Tenants and brokers are excited about the upgrades," says Barry Zeller, executive director of Cushman & Wakefield, the managing and leasing agent for 112 West 34th Street. "They appreciate the professional atmosphere that greets them as they enter the building.

"They are also excited to learn that the lobby is only the first step in a massive capital improvements program at the building," he continues. "The next steps in this $60-million program include new windows, a new curtain wall with operable windows, upgraded building systems, renovated bathrooms and air-conditioned public corridors. It's a major transformation."

Rendering of the planned lobby renovation at 1400 Broadway.

A similar transformation has begun at 1400 Broadway, situated between 38th and 39th Streets in Times Square South. When the renovations are complete, the lobby will feature a new ceiling, new lighting, controlled after-hours access, a new security desk with concierge services, new entrance doors and canopy, and upgraded systems.

As at 112 West 34th Street, the lobby renovations at 1400 Broadway are only one component of the building's capital improvements program, which will amount to more than $42 million of enhancements. Subsequent phases include renovations of the bathrooms and public corridors, and installation of new windows and HVAC systems.

"The renovations will result in an environment of professionalism and quality that extends from the lobby to all parts of the property," notes Fred C. Posniak, senior vice president of Wien & Malkin Supervisory Services, the asset manager for W&H Properties "You might not be able to judge a book by its cover, but it's clear that in the case of W&H, you can judge a building by its entrance."