Mr. Brod, you recently closed two deals at W&H buildings, one for Winston Retail at 1359 Broadway and one for Reis Cooper at 250 West 57th Street. What prompted you to bring your clients to these buildings?

JB: The cuffs matched the collars. 1359 Broadway projected the right kind of image for Winston Retail, a marketing company with customers for whom first impressions are key. W&H has done a spectacular job of repositioning this property and setting a new tone for the garment center, and its new tenants, including Winston Retail, reflect this transformation. The changes at 250 West 57th Street are also impressive, and its location in the thriving Columbus Circle area can't be beat. It's an ideal facility for a high profile law firm like Reis Cooper.

What do you perceive as the key advantages of doing business at W&H properties?


JB: W&H has a reputation of running very good properties. As a broker, my job is to move tenants into buildings where they'll be comfortable for the next 5-10 years. W&H has a proven track record in this regard, and this gives me absolute confidence that the relationships between W&H's managing agents and my clients will be strong.

What was the leasing process like?



JB: Leasing negotiations are never easy, but with W&H, they are always fair.

Any other comments about your experiences with W&H?



JB: My experiences have always been extremely positive. I look forward to doing more business at W&H buildings in the near future.

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Q&A with John Brod, Principal and Co-Founding Partner, PBS Realty Advisors LLC

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