Office brokers who haven't been to the Herald Square North/ Times Square South district in recent years are in for a pleasant surprise. It's undergone many significant and constructive changes. Garment racks are no longer a daily sight and no longer pose obstacles on the sidewalks. Many high-end office tenants have discovered the area. Shops, restaurants, and services are changing along with the new tenants.

Today, our properties in this area house a wide range of prestigious office tenants, including NICE Actimize, a publicly-traded financial risk, crime and compliance solutions provider; Aetna Life Insurance; AMSEC LLC (a subsidiary of Northrup Grumman Shipbuilding); Carr Business Systems (a division of Xerox); Equifax; Kohl's, Inc.; Ipreo, a leading global provider of market intelligence and productivity solutions to corporations and investment banks; Local Initiatives Support Corp. (LISC), a prominent non-profit organization; Océ USA, a leading provider of document management and printing for professionals; ReachLocal, Inc., a leader in local online marketing solutions for small- and medium-sized businesses; Parkinson's Disease Foundation; ShermansTravel Media, LLC (a division of Gannett); law firm Tarter Krinsky & Drogin; and Warnaco Group, to name just a few.

1333 Broadway	1350 Broadway	1359 Broadway	1400 Broadway	112 West 34th St.	501 7th Avenue

"We saw the potential to transform our properties and the neighborhood they inhabit a decade ago," says Anthony E. Malkin, president of Malkin Holdings. "The location is exceptionally convenient, given its proximity to Penn Station, Grand Central Terminal, the Port Authority bus terminal, the PATH trains and no fewer than 14 subway and bus lines. Our buildings had excellent bones, with great floorplates and light. We knew if we gave non-fashion companies a reason to come and visit, they would immediately recognize the benefits of the location.

"To make it worth the trip for better office brokers and their clients, we knew we had to be ready," he continues. "We brought in new leasing management, rebranded the buildings to W&H Properties, and launched multi-million-dollar upgrade programs that completely transformed the portfolio to host state-of-the-art businesses. Even 1400 Broadway, which was once dedicated to fashion and showrooms, has become a target for leading corporations."

The result of these efforts, he explains, is a sort of corporate campus, with each building in the Broadway Portfolio offering unique benefits that complement its Portfolio counterparts.

But W&H's work is not done yet, Mr. Malkin points out. "Our latest effort centers on bringing top retailers and restaurants to our retail locations - now available at 1333 Broadway and soon available at 1359 Broadway - which will further improve the neighborhood."

Pedestrian mall improvements

Other improvements stem from W&H's sponsorships of the pedestrian mall along Broadway. Through the new "Adopt-A-Block" program, W&H funded the maintenance of the plazas, painting and furniture in the blocks in front of 1359 and 1400 Broadway. In addition, W&H is improving the entire boulevard, and is involved in a neighborhood-wide beautification project that features the installation of new planters in front of 1359 Broadway, 1400 Broadway, and 501 Seventh Avenue.

"If you haven't visited the district recently, you should," says Mr. Malkin. "You won't believe how vibrant and exciting it has become. Your clients will be equally impressed with the locations and our new lobbies, common areas, elevators, bathrooms, and leasing opportunities. There is no better place for them to enjoy the area's advantages than from the buildings in W&H's Broadway Portfolio. We encourage you to tour them at any time - no appointment needed."

To learn more about specific availabilities within W&H's Broadway Portfolio, please see the back page of this newsletter or visit www.whpropertiesny.com.