OR to be a little more specific about it, Bandai America Inc., a subsidiary of the Japanese toy company Bandai Co. Ltd., has signed a multi-year lease for more than 16,000 square feet of showroom space at the International Toy Center's 200 Fifth Avenue Building.

Maker of the popular Power Rangers and many other toys, Bandai is the world's third largest toy company. It is one of five companies to sign new lease deals for more than 32,000 square feet of showroom space at the ITC since the most recent Toy Fair trade show in February.

"Bandai's move into the Toy Center places us in the heart of the industry action and ensures that we continue to build on our successes from recent Toy Fairs," said Bill Beebe, Bandai's senior vice president of sales and marketing. "We felt that this was the best move and location for us, as it centrally positions our company."

As the site of four major industry trade shows each year, the mart is the worldwide focal point for the children's entertainment industry, and the only such facility dedicated to it every day of the year.

The other deals include:

United Sales & Marketing, one of the most respected manufacturer's representatives in the industry, took an additional 10,000 square feet at the ITC's 1107 Broadway building.

Logical Approach, a business and manufacturing consultant to the entire toy industry, has leased a second showroom.

Excalibur Electronics, Inc., the world's largest manufacturer of electronic chess and hand-held electronic and parlor games, has taken a showroom.

Funtastic, makers of themed playsets and racked goods, has leased a showroom.